Dear Forum Members,
I wanted to let you know that at Contact a Family we have been working with families of disabled children to develop a new look, which we are launching today.
Our ambition as a charity is to reach more families with disabled children and to be there as soon as they need us. To achieve this, we set out to extend our appeal to young families; to make our information and online presence more accessible, and to bolster the support we provide families in those stressful early days.
Our new brand is an important part of this work and was developed in partnership with parents, including some parent carer forums, to do two things:
- help us articulate who we are and what we can offer more clearly
- help families understand what we can do to support them quickly and easily
When we undertook the brand review one of the barriers that families identified was our old name. Parents told us that it made them think we were something that we weren’t or that they had to do something they didn’t want to do.So, we decided to shorten our name to Contact. Unlike ‘Contact a Family’, ‘Contact’ doesn’t attempt to describe any or all areas of our work, but it’s at the heart of everything we do: whether that’s putting families in contact with each other or in contact with us.
Our new mark looks like this:
As you may know, the world of disability can be overwhelming for families, particularly in the early days, so we have made the way we look simpler, clearer and approachable. Moreover, we have overhauled our online and print information to make it more accessible and easier for families to navigate. Our new website is mobile-optimised to support the growing number of families visiting on their phone or tablet. The website is live today so do take a look.
And as well as new look guides for families, we are publishing a brand new free resource, The Helpful Guide for Families with Disabled Children, a little book for families in those early days, when they don’t know where to turn. This can be ordered via our helpline (or via our website later this week).
This is an exciting time for us as a charity. Who we are won’t change, and the way we work won’t change either – we support families, bring families together and help families take action for others. We are here for all families, whoever they are and whatever their child’s condition. Just like we always have been. But the challenges families with disabled children face are ever more complex, and the demand for our services is rising. We are determined to reach out to more families and be ambitious about what we can achieve.
I am delighted that the cost of this work has been met by a generous supporter and with pro bono support from Brunswick PR and from the agency that helped us develop the brand, ASHA.
There is nothing immediate that you need to do as a result of these changes although please do let your members and networks know. We will be in touch about anything that does impact you specifically in the near future – we do not anticipate that this will be any significant.
Our email addresses and website URL has changed today, but the old ones will continue to work until such time as we have all made the transition. Please do update your records in due course. Email addresses are email@example.com.
If you have any questions on this or any other aspect of our work, do not hesitate to get in touch. I look forward to continuing to work with you, as do my colleagues at Contact, the charity for families with disabled children.
Head of Parent Carer Participation